Land of Desire: Merchants, Power, and the Rise of a New American Culture

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Knopf Doubleday Publishing Group, Jun 15, 2011 - History - 560 pages
This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.
 

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User Review  - mjgrogan - LibraryThing

For someone who gets Mall Fatigue by the time I park and traverse Macys, I felt the task of completing this to be somewhat arduous. However, for those interested in the rise of US commercialism on the ... Read full review

LAND OF DESIRE: Merchants, Money, and the Rise of a New American Culture

User Review  - Kirkus

In an alternate history of modern American life from 1890 to 1927, Leach (History/Columbia; True Love and Perfect Union, 1980) offers an encompassing, learned, and fast-paced account of how ... Read full review

Contents

The Land of Desire and the Culture
3
The Dawn of a Commercial Empire
15
Facades of Color Glass and Light
39
The Spectacles
323
Herbert Hoovers Emerald City
349
Legacies
379
Copyright

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About the author (2011)

William R. Leach is a professor of history at Columbia University. His books include Butterfly PeopleCountry of Exiles: The Destruction of Place in American Life, and Land of Desire: Merchants, Power, and the Rise of a New American Culture, which was a National Book Award finalist.

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