The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships

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John Wiley & Sons, Jan 13, 2011 - Business & Economics - 176 pages
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If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters—what fundraisers everywhere need to know—there would be only a small number of true gems deserving of the description, “nuggets of information.”

Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.

 

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Contents

II
1
IV
35
VI
61
VIII
83
X
109
XII
127
XIV
135
XVI
159
XVII
162
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About the author (2011)

Ken Burnett is an international fundraising, marketing, and communications specialist. He is author of six other books and writes regularly for magazines, newspapers, and journals on both sides of the Atlantic on issues concerning international development, fundraising, and nonprofit governance.

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