Blink: The Power of Thinking Without Thinking

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Little, Brown, Apr 3, 2007 - Business & Economics - 288 pages
1909 Reviews
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Great writer - great book. - Goodreads
we have, as human beings, a storytelling problem. - Goodreads
The amount of research is amazing and fascinating. - Goodreads
This book is a really quick read and easy to read. - Goodreads
I agree the ending was rather ambiguous. - Goodreads
The premise behind this book is great. - Goodreads

Review: Blink: The Power of Thinking Without Thinking

User Review  - JD Fensom - Goodreads

Malcolm Gladwell writes his books like in an easy to read case-study based writing style. He brings you through several stories from sculptures to Coca-Cola to understand the concept that thin slicing ... Read full review

Review: Blink: The Power of Thinking Without Thinking

User Review  - Pradnya K. - Goodreads

Liked the book. The plethora of examples from various sectors and the workout made me go on. Non fictions are not always fun to read but books like blink take the grasp on mind. The well researched ... Read full review

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About the author (2007)

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.

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