Blink: The Power of Thinking Without Thinking

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Little, Brown, Apr 3, 2007 - Business & Economics - 288 pages
92 Reviews
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
 

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Review: Blink: The Power of Thinking Without Thinking

User Review  - Diane Librarian - Goodreads

O, to have the writing career of Malcolm Gladwell. The man pulls interesting case studies from academic research and news headlines, spins it into a book under a general theme, and blammo! He has a ... Read full review

Review: Blink: The Power of Thinking Without Thinking

User Review  - Sanjay Gautam - Goodreads

Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap ... Read full review

All 18 reviews »

Contents

The Statue That Didnt Look Right
How a Little Bit of Knowledge Goes a Long
The Secret Life of Snap Decisions
Why We Fall For Tall Dark and Handsome
Creating Structure for Spontaneity
The Rightand Wrong Way to Ask People What They
The Delicate Art of Mind Reading
Conclusion
Acknowledgments
Teaser
Copyright

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About the author (2007)

Malcolm Gladwell is a staff writer for The New Yorker. He was formerly a business and science reporter at the Washington Post.

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