Blink: The Power of Thinking Without Thinking

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Little, Brown, Apr 3, 2007 - Business & Economics - 320 pages
The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell.

In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
 

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User Review  - rrkreads - LibraryThing

He says how most of our decisions are unconscious.. as the writer is in awe of the power of the unconscious mind & gives the dangers of quick decisions too, the indication that we can do nothing abt ... Read full review

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User Review  - DanielSTJ - LibraryThing

A very interesting book by Malcolm Gladwell regarding the nature of perception. He uses various examples, extrapolations, and incidents to help the reader refine their thinking and gain the most from ... Read full review

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Contents

Introduction
How a Little Bit of Knowledge Goes
THREE
Handsome
FOUR
Creating Structure for Spontaneity
What They Want
The Lessons of Blink
About the Author
Notes

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About the author (2007)

Malcolm Gladwell is the author of five New York Times bestsellers: The Tipping Point,Blink, Outliers,What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy'sTop Global Thinkers.

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