Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Stop pushing your message "out" and start pulling your customers "in" Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. "Inbound Marketing" helps you take advantage of this change by showing you how to get found by customers online. "Inbound Marketing" is a how-to guide to getting found via Google, the blogosphere, and social media sites. Improve your rankings in Google to get more traffic Build and promote a blog for your business Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. "Inbound Marketing" shows you how to get found by more prospects already looking for what you have to sell."
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Review: Inbound Marketing: Get Found Using Google, Social Media, and BlogsUser Review - Goodreads
Authors did it again, with second edition. Good read to refresh Inbound marketing, if you have forgotten the basics. Not for pro. Read full review
Review: Inbound Marketing: Get Found Using Google, Social Media, and BlogsUser Review - Socialbookshelves.com - Goodreads
This book is the sort of book that doesn't come along very often but when it does, it changes everything. Halligan and Shah are the CEOs of HubSpot, the marketing automation company that recently went ... Read full review
Is Your Web Site a Marketing Hub?
Are You Worthy?
Get Found in the Blogosphere
Getting Found in Google
The Power of Inbound
The Dangers of PPC
MAKE BETTER DECISIONS
Picking and Measuring Your
Picking and Measuring a
Watching Your Competition
On Commitment Patience
Tools and Resources
Tips from the Trenches for Startups
Convert Prospects into Leads
Going Beyond the Form