New Rules for the New Economy: 10 Radical Strategies for a Connected World

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Penguin Books, 1999 - Business & Economics - 179 pages
2 Reviews
We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents ten fundamental principles that invert the traditional wisdom of the industrial world.
For example, "Plenitude, Not Scarcity." Industrial age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible.
New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses - both low and high tech - all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.

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LibraryThing Review

User Review  - jasonli - LibraryThing

Written during the height of the dot-com boom, this little book is packed full of astute insights and predictions, many of which have since proven to be true. However, it is unfortunately extremely optimistic, and has not aged well in that regard. Read full review

NEW RULES FOR THE NEW ECONOMY: 10 Radical Strategies for a Connected World

User Review  - Jane Doe - Kirkus

A look at the future through a rose-tinted crystal computer monitor. It's amazing how one person's nightmare can make someone else giddy. Kelly, executive editor of Wired magazine, gleefully looks ... Read full review

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References to this book

Electronic Business
Bernd W. Wirtz
Limited preview - 2001
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About the author (1999)

Kevin Kelly, author of the acclaimed Out of Control (called "required reading for all executives" by Fortune) is editor-at-large of Wired magazine. He has been involved in such cultural innovations as The Hacker's Conference and The Well. He lives in the Bay Area.

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