Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Front Cover
Hyperion, 1997 - Business & Economics - 368 pages
22 Reviews

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle’s waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that “has changed everything . . . from our tastes to our language to the face of Main Street.” (Fortune)

 

What people are saying - Write a review

User ratings

5 stars
6
4 stars
9
3 stars
6
2 stars
1
1 star
0

LibraryThing Review

User Review  - tillywern - LibraryThing

I'm new to management and this book is a very interesting view into how Shultz built a very successful company. It is nice to read about someone who knows that what is best for the employee is what is best for the employer or stock holder. Read full review

Review: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

User Review  - Simon Sundboell - Goodreads

A really inspiring book, especially if you have dreams of becoming an entrepreneur yourself. One of the better books in the genre. Main focus is on how you cultivate a people-centric company culture - and then secondary focus on the marketing of the brand. Read full review

All 4 reviews »

Selected pages

Contents

PROLOGUE
1
REDISCOVERING COFFEE THE YEARS UP TO 1987
9
Imagination Dreams and Humble Origins
11
A Strong Legacy Makes You Sustainable for the Future
24
To Italians Espresso Is Like an Aria
38
Luck Is the Residue of Design
54
Naysayers Never Built a Great Enterprise
65
The Imprinting of Companys Values
80
RENEWING THE ENTREPRENEURIAL SPIRIT THE PUBLIC YEARS 9921997
177
Wall Street Measures a Companys Price Not Its Value
179
As Long As Youre Reinventing How About Reinventing Yourself?
190
Dont Let the Entrepreneur Get In the Way of the Enterprising Spirit
205
Seek to Renew Yourself Even When Youre Hitting Home Runs
215
Crisis of Prices Crisis of Values
230
The Best Way to Build a Brand Is One Person at a Time
243
Twenty Million New Customers Are Worth Taking a Risk For
267

REINVENTING THE COFFEE EXPERIENCE THE PRIVATE YEARS 19871992
97
Act Your Dreams with Open Eyes
99
If It Captures Your Imagination It Will Captivate Others
110
People Are Not a Line Item
123
Starbucks Mission Statement
139
A HundredStory Building First Needs a Strong Foundation
140
Dont Be Threatened by People Smarter Than You
153
The Value of Dogmatism and Flexibility
164
You can Grow Big and Stay Small
275
How Socially Responsible Can a Company Be?
292
How Not to Be a CookieCutter Chain
306
When The Tell You to Focus Dont Get Myopic
318
Lead with Your Heart
330
ACKNOWLEDGMENTS
339
INDEX
341
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (1997)

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

Bibliographic information