Marketing in the Tourism Industry: The Promotion of Destination Regions, Volume 1Brian Goodall, Gregory John Ashworth This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated. |
Contents
An Analytical Framework | 1 |
2 Changing Patterns And Structure of European Tourism | 18 |
3 The Development of Tourism in the Least Developed Countries | 39 |
4 The Role of Travel Agent and Tour Operator | 67 |
5 The Role of the Tourist Board | 75 |
The Green Coast Road in the Northern Netherlands | 89 |
The Limburg Experience | 101 |
A Spanish Application | 111 |
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Common terms and phrases
accommodation activities Afsluitdijk agencies analysis approach Ashworth attractions behaviour British Tourist Authority brochures Cap d'Agde cent changes characteristics conservation considerable consumer demand destination area destination images destination region domestic economic effects employment English Tourist Board European countries example foreign Friesland function Gambia Green Coast Road Groningen groups Haan historic city holiday—makers impact of tourism important inclusive tours increase infrastructure investment Languedoc Languedoc—Roussillon Limburg LLDCs London Malawi Maldives multiple chain Nepal Netherlands package planning potential tourists problem profits promotion propensity receipts recreation relatively result role Roussillon route social sources Spain Spanish spatial structure suppliers supply Table Tanzania Thames and Chilterns Thomson Holidays Torbay tour operators tourism development tourism facilities tourism industry tourism organisations tourism product tourist arrivals tourist destination tourist expenditure travel agents types of tourist United Kingdom urban visitors