Commodify Your Dissent: Salvos from The Baffler

Front Cover
Thomas Frank, Matt Weiland
W. W. Norton & Company, 1992 - Business & Economics - 287 pages
2 Reviews
The 1980s and 1990s have seen an enormous increase in the power of business over the American mind. Not since the Gilded Age have the robber barons of business accumulated more wealth or won more popular attention. But where the tycoons of yore built railroads or banks, today culture stands at the heart of American enterprise and mass entertainment has become its economic dynamo. For a decade The Baffler magazine has been an invigorating voice of dissent against these developments, in the tradition of the muckrakers and H. L. Mencken's The American Mercury. Commodity Your Dissent gathers together the best of its excoriating criticism of the new American cultural order, exploring such peculiar developments as the birth of the rebel consumer as hero in the pages of Wired and Details; the dramatic rise of "alternative" culture in the post-Nirvana era; the appearance of new business gurus like Tom Peters and corporate fads like "reengineering"; the ever-accelerating race to market youth culture; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life.
 

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User Review  - cmeatto - LibraryThing

A series of essays whose titles tell the story. "The Rebel Consumer", "Consolidated Deviance Inc", "Alternative to What." Slightly older than a decade, this wonderful collection actually makes us long for the time when people pretended to be different. A good read. Read full review

Contents

I
13
II
21
III
23
IV
29
V
31
VI
46
VII
57
VIII
62
XVII
145
XVIII
164
XIX
177
XX
183
XXI
194
XXII
203
XXIII
207
XXIV
209

IX
72
X
79
XI
81
XII
99
XIII
112
XIV
121
XV
127
XVI
143
XXV
216
XXVI
223
XXVII
234
XXVIII
247
XXIX
253
XXX
255
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About the author (1992)

Thomas Frank is the author of Pity the Billionaire, The Wrecking Crew, What's the Matter with Kansas, One Market Under God and others. Frank is a former opinion columnist for The Wall Street Journal and is the founding editor of The Baffler and a monthly columnist for Harper's.

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