Share This!: How You Will Change the World with Social Networking

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Berrett-Koehler Publishers, Jun 14, 2010 - Political Science - 192 pages
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Shows how both activists and the casually progressive can leverage the power of social networks for social change Helps readers maintain credibility, establish new connections, deal with common fears, and have a good time Authoritative but aggressively non-technical—like talking to a real person with a great sense of humor who really knows her stuff Social networks can be so much more than a way to find your high school friends or learn what your favorite celebrity had for breakfast. They can be powerful tools for changing the world. With Share This! both regular folks of a progressive bent and committed activists can learn how to go beyond swapping movie reviews and vacation photos (not that there’s anything wrong with that). At the moment the same kinds of people who dominate the dialog off-line are dominating it online, and things will never change if that doesn’t change. Progressives need to get on social networks and share their stories, join conversations, connect with others—and not just others exactly like themselves. It’s vital to reach out across all those ethnic/gender/preference/class/age lines that exist even within the progressive camp. As Deanna Zandt puts it, “creating a just society is sort of like the evolution of the species—if you have a bunch of the same DNA mixing together the species mutates poorly and eventually dies off.” But there are definitely dos and don’ts. Zandt delves into exactly what people are and are not looking for in online exchanges. How to be a good guest. What to share. Why authenticity is more important than just about anything, including traditional notions of expertise or authority. She addresses some common fears, like worrying about giving too much about yourself away, blurring the lines between your professional and personal life, or getting buried under a steaming heap of information overload. And she offers detailed, nuts-and bolts “how to get started” advice for both individuals and organizations. The Internet is upending hierarchies and freeing the flow of information in a way that makes the invention of the printing press seem like an historical footnote. Share This! shows how to take advantage of this unprecedented opportunity to make marginalized voices heard and support real, fundamental change—and, incidentally, have some fun doing it.

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Social activist and media guru Deanna Zandt proclaims, “Don’t let your fear of social networks keep you from joining in the conversation.” She explains that the new ecosystem developing online needs everyone’s voice to be healthy. A diverse group, she believes, must engage online, sharing their stories, experiences and opinions. Zandt’s easy-to-understand, conversational style helps dispel some of the fear surrounding new technologies, as do the resources, tips and tactics she includes in the closing chapters. Zandt makes a good case for joining in, but leaves the details about how activists should use social media to others. getAbstract recommends this book to anyone looking to understand the online fray as well as to those interested in social change.
More about this book:


1 The Power of Sharing
2 Are We There Yet?
3 We Are What You Share
4 Trust Everyone
5 Sharing Is Daring
What the Future Holds
Notes Treats
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About the author (2010)

Deanna Zandt is a media technologist and consultant to key progressive media organizations, including and Jim Hightower’s Hightower Lowdown.

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