Sams Teach Yourself Google Analytics in 10 MinutesSams Teach Yourself Google AnalyticsTM in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to...
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Contents
Adding Google Analytics to Your Website | |
Using the Google Analytics Dashboard | |
Customizing Data in the Dashboard | |
Tracking Visitors | |
Tracking Ecommerce | |
Measuring Site Search Usage | |
Setting Up Goals and Funnels | |
Using Event Tracking | |
Creating Custom Reports | |
Filtering Data | |
Customizing the Google Analytics Tracking Code 19 Creating UserDefined Visitor Types | |
Filtering Out Internal Traffic | |
Common terms and phrases
A/B test AdSense ads AdSense Revenue advertising Analytics to track Analytics tracking code Blog Bounce Rate browser click the Add Click the Save click-through rate Conversion Rate cost-per-click custom report data point date range default dimensions Ecommerce Event Tracking Filter Manager follow these steps Goal Value Google account Google AdSense Google AdWords Google Analytics account Google Analytics Dashboard Google Analytics Overview Google Analytics tracking IP address iPhones JavaScript key metrics keywords left pane list and select Map Overlay metrics number of visits option overview graph Overview report Pages/Visit pageviews parameters percentage referring sites report by selecting report displays report lists search engine select Visitors selecting Content shown in Figure Site Search site’s specific Top AdSense Top Exit Pages Top Landing Pages total number track visitors unique visitors User Defined visitor segment visitor type Visitors Overview want to track web analytics Website Optimizer Website Profiles