Global Diversity: Winning Customers and Engaging Employees Within World Markets

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Nicholas Brealey Publishing, 2007 - Business & Economics - 328 pages
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Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-withincultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S. Global Diversity provides a six-step guide for developing an effective global diversity strategy. It outlines how to formulate and implement an approach that takes into account the variety of cultures that exist within every country while enabling individual employees to be engaged and accountable contributors. This book is an invaluable tool for any business leader who wants to understand and get the most out of global business.

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About the author (2007)

Ernest Gundling is a co-founder of Aperian Global and has been involved with the organization since its inception in 1990. He currently acts as a senior Asia specialist and co-President of the company's operations, assisting HR clients in developing strategic global approaches to leadership, organization development, and relationships with key business partners. He also coaches executives with global responsibilities and works with multicultural management teams to help them formulate business plans based upon strong mutual understanding and a joint commitment to execution. Dr. Gundling holds a Ph.D. from the University of Chicago. For more information, visit or Anita Zanchettin is Director, Global Inclusion for Aperian Global. She has more than 18 years of experience providing training and consulting for global corporations on the impact of culture on job effectiveness, teamwork, leadership, project management, marketing, joint ventures, technology transfer, and other business systems and processes. She has worked with companies such as Accenture, Amoco, Bayer, Caterpillar, Citibank, Dean Foods, Duracell, Ernst & Young, General Motors, Hewlett-Packard, Motorola, Panasonic, Procter & Gamble, Wal-Mart and the World Bank. Ms. Zanchettin's areas of cultural expertise include Latin America, Europe, and the Middle East.

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