The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success

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Grand Central Publishing, Dec 14, 2008 - Self-Help - 304 pages
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

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The platinum rule: discover the four basic business personalities--and how they can lead you to success

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Two veterans of the motivational chalk-talk circuit demonstrate how managers can better direct underlings by identifying their basic personality types. Read full review

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Excellent book giving practical advice on how to deal with customers or people in general based on a simple assessment of their personality type. Read full review

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