The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
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The platinum rule: discover the four basic business personalities--and how they can lead you to successUser Review - Not Available - Book Verdict
Two veterans of the motivational chalk-talk circuit demonstrate how managers can better direct underlings by identifying their basic personality types. Read full review
Excellent book giving practical advice on how to deal with customers or people in general based on a simple assessment of their personality type. Read full review