The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction

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Kogan Page Publishers, 2008 - Business & Economics - 230 pages
The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your employees' engagement and provided with a strategy to apply to help increase active staff participation.
 

Contents

1 What is employee engagement?
1
2 Beginning an employee engagement programme
30
3 Identifying the key drivers of engagement for your business
46
4 Developing an employee engagement strategy
57
5 Wellbeing
83
6 Information
117
7 Fairness
142
8 Involvement
168
9 Agents for change
183
10 Sustaining a focus on employee engagement
210
References
216
Further reading
218
Index
223
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About the author (2008)

Sarah Cook is a management development consultant who specializes in helping organizations develop their leadership and employee capability. Sarah previously worked as a marketing manager for Unilever and as Head of Customer Care for a retail management consultancy. She is the author of three other books published with Kogan Page.

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