Electronic Media

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Wadsworth Thomson Learning, 2001 - Performing Arts - 394 pages
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This introduction to electronic mass media balances coverage of cutting-edge new technologies with the history, regulation, and programming topics that are equally important in providing students with a strong foundation for future careers. The text offers broad-based coverage of business structures, sales and economics, radio and television programming, and broadcast news, as well as an up-to-date look at transmission technologies, both audio and video systems, and electronic media distribution technologies. A unique Part IV examines media and media systems in other countries, as well as research into how the media affect our society.

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Convergence and the Electronic Media
The Electronic Media Today 3 Future Media Businesses
Audio and Video Systems

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About the author (2001)

Leigh is the Associate Director of the Walter Cronkite School of Journalism and Telecommunication at Arizona State University.

Godfrey is a Professor at the Walter Cronkite school of journalism and Telecommunication at Arizona State University.

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