Fitness Information Technology, Jan 1, 1995 - Corporate sponsorship - 406 pages
Ouvrage didactique et complet sur les techniques et stratégies d'acquisition de fonds pour le sport, à travers des cas et exemples. Ressources du secteur public, ressources internes et externes. Sensibilité américaine.
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RESOURCES FROM THE PUBLIC SECTOR
FINANCIAL RESOURCES ACCRUING DIRECTLY
RESOURCES FROM EXTERNAL SOURCES
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Adelaide Grand Prix advertising agreement alcohol ambush marketing Anheuser-Busch annual arena associated athletic department athletic programs basketball beer benefits bonds brand chapter cigarette club company's concessionaire concessions contract contribution corporate costs coverage customers donations donor economic impact effect example expenditure exposure fans football franchise fund raising golf income increased investment Joe Robbie Stadium Licensed Products licensing program logo major gift major league baseball marketing million multiplier National Football League National Hockey League NCAA NutraSweet offer Official Olympic operating opportunities owners players potential professional sport promotion purchase received revenues Royalty season seats sector sell sponsor sport managers sports event sports facilities sports organization sports sponsorship stadium substantial Sun Bowl target television ticket office ticket sales tion University Virginia Slims visitors