Mass Communication: A Sociological Perspective |
Contents
The Nature and Functions of Mass Communication | 3 |
Toward a Working Concept of Mass Communication | 10 |
Some Other Theoretical Orientations | 23 |
Copyright | |
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activities American analysis apparent attention audience authors become behavior broadcasting campaign chapter characters concept concern consequences consider countries cultural developed direct discussion editors effects especially examined example experience findings functional goals groups important individuals influence interaction interest interpersonal interpretation involved issues Journal journalists kinds knowledge less magazines major mass communication mass media matters means newspapers norms noted occupational operate opinion leaders organizations patterns people's percent play political popular possible presented Press producers programs Public Opinion questions radio reach receive recent relatively reports responsible role seems selective shows social society sociological sources Soviet specific stations stories structure success suggests television theory tion topics University usually values viewers views violence women York