Starting a Yahoo! Business For Dummies

Front Cover
John Wiley & Sons, Mar 20, 2006 - Business & Economics - 410 pages
Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

  • Use the Yahoo! Store Editor and Manager
  • Plan effective store navigation
  • Use better images to sell more products
  • Build successful advertising strategies
  • Generate more traffic from search engines
 

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Contents

Introduction
1
Part I Finding Out about Yahoo Store
7
Part II Planning Whats in Store
75
Part III Building and Managing Your Store
121
Part IV Profiting from Internet Marketing
251
Part V Making More Money with Your Yahoo Store
317
Part VI The Part of Tens
379
Index
389
Copyright

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About the author (2006)

Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at http://ystore.blogs.com

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