Internet Marketing: An Hour a Day

Front Cover
John Wiley & Sons, Apr 27, 2011 - Computers - 608 pages
Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

  • Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
  • Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
  • Breaks down intimidating topics into approachable, hour-a-day tasks
  • Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
  • Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

 

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Contents

Use Firefoxs Free Tools
52
Test HumanFriendliness
58
Optimize OnPage Factors
69
Use Hypertext Links
75
Explore the Power of OffPage Ranking Factors
83
Optimizing and Evaluating Your Link Text
89
Using Comparison as a Guide
95
Leverage Principles of Sales and Marketing
129
Remember the Important Details
347
Create Better Error Pages
355
Test Your Site Search
362
Visitor Site Map
368
MobileSpecific Opportunities 374 xxi
374
Build Links
381
Distinguish Various Link Types and Their Value
387
Building Business Value
393

Review and HandsOn
153
Create a Customer Experience
164
Provide a Return on the Customers Investment
170
Connect Your Content to Users and Search Engines
179
Create Accurate AttentionGrabbing Headlines
193
Master the Science of Online Persuasion
199
Review and HandsOn
221
Overcome Obstacles
239
Think Through Your Multistep Conversion Process
245
Encourage Actions after the Conversion
251
Develop Good Site Architecture
257
Design for Accessibility
289
Understand Color Blindness and Contrast
302
Review and HandsOn
313
Uncover Duplicate Content
335
Learning Robots txt Structure
341
Earn Quality Links with a Marketing Plan
399
Add to Your Business with Blogs
413
Pages
419
Get Friendly with Social Media
443
Assess Your Resources
464
Create a Profile
470
Develop a Complementary PayperClick Campaign
477
Take People to the Right Page
492
Measure the Right Thing
500
Establish Goals
507
Develop Segments
514
Analyze by Segments
525
Analyze by Support Segment
531
Compare a Pages Metrics to the Site Average
537
Index
545
Copyright

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About the author (2011)

Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA's Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).

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