Multivariate Data Analysis

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Pearson Prentice Hall, 2006 - Mathematics - 899 pages
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Designed for graduate-level courses in Marketing Research, Research Design and Data Analysis. This book provides an applications-oriented introduction to multivariate data analysis for the non-statistician, by focusing on the fundamental concepts that affect the use of specific techniques.

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About the author (2006)

Joseph F. Hair is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association and Southwestern Marketing Association. He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair serves as a consultant to many businesses.

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