Managing Upside Down: The Seven Intentions Of Values-Centered Leadership

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HarperCollins, Aug 18, 1999 - Business & Economics - 240 pages
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Tom Chappell has created one of America's most extraordinary success stories by turning a mom-and-pop natural personal care products company started on a $5,000 loan into a nationally recognized brand with $28 million and counting in sales. Chappell achieved his rapid growth and profitability by "managing upside down" --focusing on social values and respect for the environment to increase customer satisfaction and the bottom line. Now, Chappell shares his straightforward and practical business advice in seven easy-to-follow steps. They show how anyone can:


  • Manage for social aims and profit

  • Redefine leadership in a values-driven company

  • Develop a competitive advantage around shared values among customers, owners, employees, and communities

Businesses throughout America are already using Chappell's Seven Intentions and proving that pursuing a broader social mission can actually strengthen a company's financial performance. Managing Upside Down brings this important message to an even wider audience.

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Review: Managing Upside Down: The Seven Intentions Of Values-Centered Leadership

User Review  - Warren Benton - Goodreads

Well this books was less about management for me and more about Tom's of Maine as the company. It was neat to learn about some of the approaches they take as a company. Read full review

About the author (1999)

Tom Chappell is the co-founder and CEO of Tom's of Maine. He is a popular speaker who regularly appears before business, religious, and college audiences. The author of The Soul of a Business, he lives in Kennebunk, Maine.

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