Styling Shanghai

Front Cover
Christopher Breward, Juliette MacDonald
Bloomsbury Publishing, Jan 23, 2020 - Business & Economics - 344 pages
Styling Shanghai is the first book dedicated to exploring the city's fashion cultures, examining its growing status as one of the world's foremost fashion cities. From its origins as an international treaty port in the 19th century, Shanghai has emerged as a global leader in the production, mediation and consumption of fashion. This book reveals how the material and imaginative context of this thriving urban centre has produced vivid interpretations of fashion as object, image and idea.

Bringing together contributions by a range of leading international fashion historians and theorists, and drawing on extensive original research, Styling Shanghai offers an interdisciplinary analysis of the mega-city's shifting position as a fashion capital. Rooted in collaboration between leading UK, Australian and Shanghai-based institutions, it considers the impact of local and global textile manufacturing, the representation and marketing of 'Shanghai Style', bodies and gender in the 'Paris of the East', and the challenges of globalization, commercialization and digital communication in contemporary Shanghai.
 

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Contents

1 Introduction
1
2 A Century of Chinese Printed Textiles in Shanghai
21
3 Wenming Xinzhuang Civilized Costume
45
4 Shanghai Qipao 192549
67
5 Through the Maloo to the City
87
6 Soong Chingling Soong Mayling
109
7 Image Makers of Fashionable Shanghai 191030
147
8 Lost in Socialist Transformation?
181
9 新三年旧三年缝缝补补又三年
211
10 The Shanghai Dandy
243
11 The Luxury Malling of Shanghai
259
12 There will never be a Chinese fashion
287
Glossary
309
Index
319
Copyright

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About the author (2020)

Christopher Breward is Director of Collection and Research at the National Galleries of Scotland, UK and Professorial Fellow at Edinburgh College of Art, University of Edinburgh, UK. He is the author of Fashioning London (Bloomsbury, 2004) and co-editor of The Englishness of English Dress (Bloomsbury, 2002) and Fashion's World Cities (Bloomsbury, 2006).

Juliette MacDonald is Senior Lecturer at Edinburgh College of Art, University of Edinburgh, UK and International Dean at Shanghai International College of Fashion and Innovation, Donghua University, China.