The Complete Idiot's Guide to Branding Yourself

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Penguin, May 5, 2009 - Business & Economics - 272 pages
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A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes:

? An in-depth understanding of the principles of successful brand building-in any context

? Practical tools to build and manage powerful relationships

? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both

? Advanced techniques to continually refine your unique personal brand

 

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Contents

What Is Branding?
1
Personal Branding Defined
3
Writing Your Own Branding Story
11
Reaching Your Target Audience
27
Communicating Over the Clutter
39
Launching Your Personal Brand
49
Brand Identity Starting with Your Resumé
51
Effective Messaging Creating Collateral
65
Branding Yourself Via the Web
121
Personal Communication in a New Age
133
Should You Buy the Mad Ad Men?
145
Guerrilla Tactics in a Noisy World
157
Brand Extension and Evolution
169
If You Brand It They Will Come
171
Lessons from Megabrand Personalities
181
Global Responsibility
189

Developing Brand Associations
75
The Total Experience Living Your Brand
85
Branding in a Modern World
97
Mainstream Media Still Counts
99
Understanding Public Relations
109
The Smoke and Fog of Branding
199
Being Your Own Brand Barista
207
Branding in the Future
219
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