Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising

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Free Press, 1999 - Social Science - 366 pages
4 Reviews
The author of Killing Us Softly, Slim Hopes, and Pack of Lies continues her attack on the advertising establishment, reveal what advertisers know about human nature and how they exploit it make a profit.

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LibraryThing Review

User Review  - librarybrandy - LibraryThing

For what it was, it was very good. But I hadn't really expected it to be about addictions and gender roles in advertising--I was hoping more for the psychology of advertising, based on the title. For what it was, 4 stars. For what I expected, 3. Read full review

DEADLY PERSUASION: Why Women and Girls Must Fight the Addictive Power of Advertising

User Review  - Jane Doe - Kirkus

A powerful, sobering call to arms by the documentarian (Killing Us Softly, Slim Hopes, Pack of Lies), lecturer, and scholar. Jean Kilbourne has an axe to grind, as she is refreshingly honest about ... Read full review

Contents

A GIRL OF MANY PARTS 1
17
BUY THIS 24YEAROLD AND
33
IN YOUR FACE ALL OVER THE PLACE
57
Copyright

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About the author (1999)

Jean Kilbourne, Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, "Killing Us Softly, Slim Hopes, " and "Pack of Lies". She lives in Boston, Massachusetts.

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