Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising

Front Cover
Free Press, 1999 - Business & Economics - 366 pages
This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.

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Contents

Foreword by Mary Pipher
11
A GIRL OF MANY PARTS
17
X
24
Copyright

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