Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising

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Free Press, 1999 - Social Science - 366 pages
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The author of Killing Us Softly, Slim Hopes, and Pack of Lies continues her attack on the advertising establishment, reveal what advertisers know about human nature and how they exploit it make a profit.

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Deadly persuasion: why women and girls must fight the addictive power of advertising

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Kilbourne is mad as hell and is not going to take it anymore. In this all-out assault on the advertising industry, she expands on the landmark studies of Wilson Key to accuse advertisers of ... Read full review

Contents

A GIRL OF MANY PARTS 1
17
BUY THIS 24YEAROLD AND
33
IN YOUR FACE ALL OVER THE PLACE
57
Copyright

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About the author (1999)

Jean Kilbourne, Ed.D, is internationally recognized for her pioneering work on alcohol and tobacco advertising and the image of women in advertising. A widely published writer and speaker who has twice been named Lecturer of the Year by the National Association for Campus Activities, she is best known for her award-winning documentaries, "Killing Us Softly, Slim Hopes, " and "Pack of Lies". She lives in Boston, Massachusetts.

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