Business Economics

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Tata McGraw-Hill Education, 2010 - Managerial economics - 201 pages
 

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The language of this books is simple so it's easy to read.

Contents

Preface
1
Definition Nature Scope and Concepts
17
Meaning and Determinants
35
Elasticity of Demand
48
Demand Forecasting
62
Law Determinants and Market Equilibrium
79
Demand Diminishing
91
Indifference Curve Approach
104
Laws of Production
119
Cost and BreakEven Analysis
134
Market Structure
152
Pricing Techniques
172
Managerial Theories of Firm
183
Madras University
191
Copyright

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