An Analysis of Images, Issues, and Presentational Methods of Televised Political Spot Advertisements in 1980's American Presidential Primaries |
Contents
VITA | 11 |
GROWTH AND USE OF POLITICAL ADVERTISEMENTS | 11 |
Two Models of the Image Construct | 16 |
18 other sections not shown
Common terms and phrases
154 North Oval 205 Derby Hall 30 second spots Agency altruism American Anderson difference ANNCR Baker CAND EXT CAND INT TAKE candidate's Carter CITIZ INT TAKE Citizens INT coded commercials crowd sounds CU CAND INT CU CITIZ EXT descriptive statistics DISS Still PIC EXT TAKE George Bush Goodman Howard Baker image and issue image mentions image scores issue and image issue categories issue mentions issue scores Jimmy Carter John Connally Kennedy Leonard Shyles live action Mean S.D. Mean methods of presentation neutral camera angles non-candidate Non-Talking Ohio State University parties percent Phil Crane PIC CAND political spot advertisements population presentation variables primary proportion score Reagan Robert Goodman S.D. Mean S.D. semantic image SLOG Graphic text standard deviation score TAKE CU CAND TAKE CU CITIZ TAKE SLOG Graphic talking candidates Tape 4a televised political spot Title variable was defined VIDEO AUDIO F/Blk VIDEO F/BLK visuals voices