Satisfaction Guaranteed: The Making of the Mass Market

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Pantheon Books, 1989 - Reference - 339 pages
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A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day

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Satisfaction guaranteed: the making of the American mass market

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Strasser, who also has written a history of housework ( Never Done , LJ 5/1/81), explains how advertising techniques developed in the early years of this century, especially the brand-name concept ... Read full review

Contents

AMERICAN
3
THE NAME ON THE LABEL
29
THE CHAIN OF DISTRIBUTION
58
Copyright

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About the author (1989)

Susan Strasser is the author of the award winning "Never Done" & "Satisfaction Guaranteed: The Making of the American Mass Market." Her articles have appeared in "The New York Times," "The Washington Post," & "The Nation." A professor of history at the University of Delaware, she lives near Washington, D.C.

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