Theories of Mass CommunicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
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Page 115
... basic principles of interpersonal com- munication . Clearly , the use of media such as print , film , and broadcasting introduces special conditions and consequences into the process , but these cannot be assessed and understood in the ...
... basic principles of interpersonal com- munication . Clearly , the use of media such as print , film , and broadcasting introduces special conditions and consequences into the process , but these cannot be assessed and understood in the ...
Page 124
... basic act of communication are precognitive and cognitive mental and / or emotional activities , habits of perception , cultural conventions , overt be- haviors with the mouth or other parts of the body , and events in the physical ...
... basic act of communication are precognitive and cognitive mental and / or emotional activities , habits of perception , cultural conventions , overt be- haviors with the mouth or other parts of the body , and events in the physical ...
Page 196
... basic paradigms of the social and behavioral sciences . Many of the variables and assumptions used in communication research are drawn from these paradigms . The development of communication theory depends on a more complete familiarity ...
... basic paradigms of the social and behavioral sciences . Many of the variables and assumptions used in communication research are drawn from these paradigms . The development of communication theory depends on a more complete familiarity ...
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activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica communication process complex concepts configurations conflict Cultivation theory cultural dependent devices discussed division of labor economic Elihu Katz example experiences exposure factors film formulated functions George Herbert Mead goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media mass society means media content media messages media system medium motion picture munication nature newspaper observational learning organization paradigms patterns person persuasion political present principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism television theoretical theorists tion traces understand variables viewers violence wireless yellow journalism York