Theories of Mass CommunicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
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Page 7
... century , books were reproduced in Europe by preparing manu scripti , copies of existing books laboriously printed ... century . ( Paper originated much earlier , in China . ) From there it slowly diffused to Christian Europe ...
... century , books were reproduced in Europe by preparing manu scripti , copies of existing books laboriously printed ... century . ( Paper originated much earlier , in China . ) From there it slowly diffused to Christian Europe ...
Page 9
... century , Western society was about to experience the development of techniques of communication that had been beyond the wildest flights of imagination a century earlier . During the first decade of the new century , motion pictures ...
... century , Western society was about to experience the development of techniques of communication that had been beyond the wildest flights of imagination a century earlier . During the first decade of the new century , motion pictures ...
Page 37
... century is one of special significance in the growth of the press because it was the beginning of a new kind of journalism . While this new journalism did not become permanently established , it left its mark on the American newspaper ...
... century is one of special significance in the growth of the press because it was the beginning of a new kind of journalism . While this new journalism did not become permanently established , it left its mark on the American newspaper ...
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activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica communication process complex concepts configurations conflict Cultivation theory cultural dependent devices discussed division of labor economic Elihu Katz example experiences exposure factors film formulated functions George Herbert Mead goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media mass society means media content media messages media system medium motion picture munication nature newspaper observational learning organization paradigms patterns person persuasion political present principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism television theoretical theorists tion traces understand variables viewers violence wireless yellow journalism York