Theories of mass communicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
What people are saying - Write a review
User Review - Flag as inappropriate
Good stuff
Other editions - View all
Common terms and phrases
activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica complex concepts configurations conflict Cultivation theory cultural David Sarnoff dependent devices discussed division of labor economic effects Elihu Katz example experiences exposure factors film formulated functions goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media means media content media messages media system medium motion picture munication nature newspaper newspaper circulation observational learning organization paradigms patterns person persuasion political present Press principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism telegraph television theoretical theorists theory tion traces understand variables viewers violence wireless yellow journalism York
References to this book
Bibliographic information
| Title | Theories of mass communication |
| Authors | Melvin Lawrence DeFleur, Sandra Ball-Rokeach |
| Edition | 4, illustrated |
| Publisher | Longman, 1982 |
| ISBN | 0582282780, 9780582282780 |
| Length | 263 pages |
| Subjects | › Language Arts & Disciplines / Communication Studies Mass media Mass media - Social aspects - History Mass media - Social aspects - United States - History Social Science / Media Studies |
| Export Citation | BiBTeX EndNote RefMan |