Theories of mass communication
This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.
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activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica complex concepts configurations conflict Cultivation theory cultural David Sarnoff dependent devices discussed division of labor economic effects Elihu Katz example experiences exposure factors film formulated functions goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media means media content media messages media system medium motion picture munication nature newspaper newspaper circulation observational learning organization paradigms patterns person persuasion political present Press principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism telegraph television theoretical theorists theory tion traces understand variables viewers violence wireless yellow journalism York