Theories of Mass CommunicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
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Page 204
... Observational Learning Theory 17 This theory , as developed primarily by Bandura and Walters , 17 rests on the assumption that people can learn aggressive behavior by observing aggres- sion in media portrayals and , under certain ...
... Observational Learning Theory 17 This theory , as developed primarily by Bandura and Walters , 17 rests on the assumption that people can learn aggressive behavior by observing aggres- sion in media portrayals and , under certain ...
Page 205
... Observational learning theory is a special case of the individual differ- ences perspective , but it also includes aspects of the social categories and social relations perspectives . For example , one form of social relationship ...
... Observational learning theory is a special case of the individual differ- ences perspective , but it also includes aspects of the social categories and social relations perspectives . For example , one form of social relationship ...
Page 209
... observational learning theorist usually recommends similar policies . Media portrayals of violence should be based upon an informed understanding of principles of learning so that even if audiences learn violent acts , they may not ...
... observational learning theorist usually recommends similar policies . Media portrayals of violence should be based upon an informed understanding of principles of learning so that even if audiences learn violent acts , they may not ...
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activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica communication process complex concepts configurations conflict Cultivation theory cultural dependent devices discussed division of labor economic Elihu Katz example experiences exposure factors film formulated functions George Herbert Mead goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media mass society means media content media messages media system medium motion picture munication nature newspaper observational learning organization paradigms patterns person persuasion political present principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism television theoretical theorists tion traces understand variables viewers violence wireless yellow journalism York