Theories of Mass CommunicationThis bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication. |
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Page 82
... Stimulating the Sale of Sets All this activity increased the demand for receiving sets in the area , and it became increasingly clear that there might be money to be made in the manufacture of such sets for home use . The commercial ...
... Stimulating the Sale of Sets All this activity increased the demand for receiving sets in the area , and it became increasingly clear that there might be money to be made in the manufacture of such sets for home use . The commercial ...
Page 126
... stimulation ) , but even everyday , hum- drum occurrences that had been long forgotten . It seems that even extremely minute details of our lives are stored in the brain , literally millions of bits of information , which we may not be ...
... stimulation ) , but even everyday , hum- drum occurrences that had been long forgotten . It seems that even extremely minute details of our lives are stored in the brain , literally millions of bits of information , which we may not be ...
Page 203
... Stimulating Effects ( Aggressive Cues ) Theory Leonard Berkowitz has been the primary framer of the stimulating effects approach ( also referred to as the aggressive cues approach ) to the effects of media portrayals of violence . 12 ...
... Stimulating Effects ( Aggressive Cues ) Theory Leonard Berkowitz has been the primary framer of the stimulating effects approach ( also referred to as the aggressive cues approach ) to the effects of media portrayals of violence . 12 ...
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activities advertising aggressive American assumptions attitudes audience members basic behavior beliefs broadcast cable television cablevision camera obscura catharsis central century Chapter cognitive communica communication process complex concepts configurations conflict Cultivation theory cultural dependent devices discussed division of labor economic Elihu Katz example experiences exposure factors film formulated functions George Herbert Mead goals groups human communication ideas impact important increase influence information utilities language learning magic bullet theory major mass communication mass media mass society means media content media messages media system medium motion picture munication nature newspaper observational learning organization paradigms patterns person persuasion political present principles problems produced programs psychological radio reality receiver relationships responses role Sapir-Whorf hypothesis scientists social categories social systems sociology specific stations stimulating structure symbolic interactionism television theoretical theorists tion traces understand variables viewers violence wireless yellow journalism York