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THE EVENTFULNESS OF RHETORIC
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action addressed Alan Alda appeals argue arguments Aristotle audience audience's basic behavior believe bilateral Chaim Perelman chapter character choices conceptual concern consider context cooperation create creativity culture decisions define developed dialectic discourse discussion dynamic emotions engage enthymeme environment ethos example exigence experience expression fact feelings focus function Geraldine Ferraro human I. A. Richards ideas influence interac interaction interpretations involved issue judgment Kenneth Burke language listeners Lloyd Bitzer matters meaning metaphor Miss America mode motives nuclear occur opinion patterns perceive perceptions Perelman person perspective persuasion practical premises present problems question R. J. Reynolds reality reality structures reasoning relationship requires resolve rhetorical communication rhetorical events Rhetorical Induction rhetorical situation rhetorical transaction sense shared social speak speaker specific speech strategies structures syllogism symbols talk thinking thought tion topics topoi understanding utterance values vocabulary words