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Dame, 2002 - Franchises (Retail trade) - 700 pages
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Franchising helps learners develop a clear, realistic picture of franchising with insights designed to assist those entering the field. The book answers major franchising questions as it explores the franchiser-franchisee relationship using an unique, three-part perspective. Success stories throughout add practical knowledge and industry insights as well. Case studies help the reader analyze franchise situations and develop sound judgement in handling potential issues and problems.

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Chapter 3The Franchisor Business Plan
Appendix 3A1
Chapter 5The Franchise Marketing Process

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About the author (2002)

RICHARD J. JUDD is Professor of Business Administration at Sangamon State University in Illinois.

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