Purple Cow: Transform Your Business by Being Remarkable

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Penguin UK, Jan 27, 2005 - Business & Economics - 160 pages
446 Reviews

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

 

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Great book , great writer - Goodreads
Really remarkable insights!!! - Goodreads
good thesis, ok storytelling. - Goodreads
Concise and practical advice. - Goodreads
His books are easy to read and understand. - Goodreads
I like the fluid, clear prose. - Goodreads

Review: Purple Cow: Transform Your Business by Being Remarkable

User Review  - Lars - Goodreads

Inspiring and interesting, but only good if you don't mind a book that's more scattershot (and potentially self-contradictory) than solidly organized. Read full review

Review: Purple Cow: Transform Your Business by Being Remarkable

User Review  - Inrisrini - Goodreads

good, but sometimes the sentences contradict itself..... Read full review

All 246 reviews »

Contents

NOT ENOUGHPS
THE NEW P
BOLDFACED WORDS AND GUTSY ASSERTIONS
BEFORE DURING AND AFTER
THE GREATEST THING SINCE SLICED BREAD
DID YOU NOTICE THE REVOLUTION?
WHY YOU NEED THE PURPLE COW
THE DEATH OF THETVINDUSTRIAL COMPLEX
THE PEARL IN THE BOTTLE
THE PARODY PARADOX
SEVENTYTWO PEARL JAM ALBUMS
CURAD
SIT THERE DONT JUST DO SOMETHING
UNITED STATES POSTAL SERVICE
IN SEARCH OF OTAKU
HOW DUTCH BOY STIRRED UP THE PAINT BUSINESS

BEFORE AND AFTER
CONSIDER THE BEETLE
WHAT WORKS?
WHY THE WALL STREET JOURNALANNOYS ME SO MUCH
AWARENESS IS NOT THE POINT
THE WILL AND THE WAY
GOING UP?
WHAT SHOULD TIDE DO?
GETTING IN
IDEAS THAT SPREAD WIN
THE BIG MISUNDERSTANDING
WHOS LISTENING?
CHEATING
WHO CARES?
NOT ALL CUSTOMERS ARE THE SAME
THE LAW OF LARGE NUMBERS
CHIP CONLEY
THE PROBLEM WITH THE COW
FOLLOW THE LEADER
THE AERON CHAIR
PROJECTIONS PROFITS ANDTHE PURPLE COW
THE BEST BAKER IN THE WORLD
MASS MARKETERS HATE TO MEASURE
LOGITECH
WHO WINS IN THE WORLD OF THE COW
A NEW KIND OF KIWI
THE BENEFITS OF BEING THE COW
THE ITALIAN BUTCHER
WALL STREET AND THE COW
THE OPPOSITE OF REMARKABLE
KRISPY KREME
THE PROCESS AND THE PLAN
THE POWER OF A SLOGAN
THE HäAGENDAZS IN BRONXVILLE
SELL WHAT PEOPLE ARE BUYING AND TALKING ABOUT
THE PROBLEM WITH COMPROMISE
MOTOROLA AND NOKIA
THE MAGIC CYCLE OF THE COW
WHAT IT MEANS TO BE A MARKETER TODAY
NOW WERE DESIGNERS
WHAT DOES HOWARD KNOW?
DO YOU HAVE TO BE OUTRAGEOUS TO BE REMARKABLE?
MCDONALDS FRANCE
BUT WHAT ABOUT THE FACTORY?
THE PROBLEM WITH CHEAP
WHAT SHOULDHALLMARKCOM DO?
WHEN THE COW LOOKS FOR A JOB
TRACEY THE PUBLICIST
ROBYN WATERS GETS IT
SO POPULAR NO ONE GOES THERE ANYMORE
IS IT ABOUT PASSION?
TRUE FACTS
BRAINSTORMS
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK
BRAND AND COMPANY INDEX
WHAT WOULD ORWELL SAY?
ABOUT THE AUTHOR
MORE INFORMATION
Copyright

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About the author (2005)

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

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