E-commerce: Business, Technology, SocietyFor the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources. |
Contents
BUILDING AN ECOMMERCE WEB SITE | 2 |
ECOMMERCE BUSINESS MODELS AND CONCEPTS | 62 |
ECOMMERCE BUSINESS MODELS AND CONCEPTS | 64 |
Copyright | |
20 other sections not shown
Other editions - View all
E-commerce: Business, Technology, Society Kenneth C. Laudon,Carol Guercio Traver No preview available - 2011 |
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