The Secret to GE's Success

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McGraw Hill Professional, 2007 - Business & Economics - 293 pages
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Learn why GE has always had the bestinventors, the best strategic planners, andthe best results

William Rothschild, who witnessed GE’s revolutionfirsthand, explains the five keys that madeGE a global phenomenon—and gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Code—the hallmark of all GE leadershipteams—and provides a far-ranging prescriptiveplan for strategizing the GE way.

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Selecting the Wrong Technology
Becoming the Leader
Seeking Advice and Sharing the Wealth

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