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advice Apple Computer asked bank banker benefits better business plan Businessland cash flow cash receipts Coca Cola Compaq competitors consider corporate venture customers deal decide decision distinctive competence employees entrepre example export Federal Express formal venture capital formal venture funds founder Genentech goals going public H&R Block hard hiring identify important innovative investment Ken Olsen large companies large firms lawyer loan manufacturing million neur niche offering organization ownership partners Paychex percent personal computer Peter Principle possible potential Private Placement Memorandum problem product business product or service profit Projecting cash public accountants question raising capital reasons relationship rewards RF Communications risk Rochester SEARCH OF EXCELLENCE selection sell stock skills small company small firm starting a business starting a company startup capital strategy successful entrepreneurs suggest sure things venture capital funds women entrepreneurs