Imagine: How Creativity Works
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
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Imagine: How Creativity WorksUser Review - Ryan Nayler - Book Verdict
In his new book on creativity, Lehrer (How We Decide) presents captivating case studies of innovative minds, companies, and cities while tying in the latest in scientific research. He recounts the ... Read full review
Imagine: How Creativity WorksUser Review - Barbara Hoffert - Book Verdict
The enfant terrible of neuroscience, with two well-received books under his belt (e.g., How We Decide), Wired contributing editor Lehrer here argues that creativity is not a single, rarely given ... Read full review