Basic Marketing |
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Contents
Appendix A Economics fundamentals | 2-20 |
Finding target market opportunities with market segmentation | 3-1 |
313 | 3-13 |
Copyright | |
20 other sections not shown
Other editions - View all
Basic Marketing: A Managerial Approach Edmund Jerome McCarthy,William D. Perreault No preview available - 1990 |
Common terms and phrases
Accompany Basic Marketing advertising analysis Answers to Multiple-Choice Answers to True-False approach Art Glass assortment buyers buying behavior channel systems Chapter company's competition Computech's computer-aided problem number consumer products Course & Section dealer brands decisions demand curve develop discount economic elastic evaluate expense explain families firm firm's following statements functions increase industrial products inventory Lanham Act manufacturers market exposure market segments marketing manager marketing mix marketing research marketing strategy planning markup merchant wholesalers Metropolitan Statistical Area middlemen monopolistic competition Multiple-Choice Questions Circle needs oligopoly operating packaging percent personal selling physical distribution potential customers Problems to Accompany product classes product life cycle product-market profit promotion blend purchase quantity Question for Discussion retailers sales promotion sales rep salespeople salesperson selective shopping products situation sold spreadsheet supplier target market total cost total revenue true statements True-False Questions units usually variables widgets