Why I (still) Want My MTV: Music Video and Aesthetic CommunicationThis book responds to and elaborates on significant questions concerning the imagery and music in music videos, and proposes a new way of considering music video. It is written in the spirit of communicology and cultural studies: that is, the ways that the products of human communication reveal specific ""structures"" of communication and consciousness are studied. These structures of communication reveal much about the way a culture is aware of the world. Rather than providing another interpretation of the meaning of music video, the author seeks instead to provide an explication of music video that is more concerned with what can be called their presentational value and ability to bring to expression, through technology, a cultural vision of human perceptual experience. Music video, it is argued, does not merely present itself, but makes present important aspects of communicative experience, embodiment, technology and the world. |
Contents
History and Style | 19 |
Intersections | 39 |
The Flow of the Floe | 77 |
Copyright | |
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advertisement aesthetic African-American artists aisthesis appears audience aural awareness background become body broadcast cable television cited codes commercials communication conception consciousness considered constituted criticism cultural dance dancer discourse echos embodiment example experience expression and perception film flow Frith Gebser Goodwin Grossberg guitar Heidegger Husserl icon imagery images integral intentionality interpenetration interpretation Jhally Levy listener live logic logos look manifest McGrath meaning Merleau-Ponty Metallica metaphysics Michael Jackson mode mood Moreover MTV's Music Television music video style musical visuality musicians Nance narrative object painting paralanguage perceived performance perspective phenomena phenomenological phenomenon Pittman play pop music popular music possible postmodern programs radio realism relationship resonate reveals rhizomatic rhythm ritual rock rock music segments semiotic sense sensual sights and sounds signified sion social song sound and vision structure suggest symbolic synesthesia synesthetic things tion tone understanding video flow videoscape viewer visual presentation watch words