Winning the Oil Endgame: Innovation for Profits, Jobs and Security

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Rocky Mountain Institute, 2004 - Business & Economics - 306 pages
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Offers a coherent strategy for ending oil dependence, starting with the United States but applicable worldwide. There are many analyses of the oil problem. This synthesis is the first roadmap of the oil solution, one led by business for profit, not dictated by government for reasons of ideology. This roadmap is independent, peer-reviewed, written for business and military leaders, and co-funded by the Pentagon. It combines innovative technologies and new business models with uncommon public policies: market-oriented without taxes, innovation-driven without mandates, not dependent on major (if any) national legislation, and designed to support, not distort, business logic.

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About the author (2004)

Amory B. Lovins is cofounder and CEO of Rocky Mountain Institute. E. Kyle Datta is Managing Director of RMI's consulting practice and CEO of New Energy Partners, an energy consulting and renewable development firm in Hawai'i. Odd-Even Bustnes is a member of RMI's Energy / Resources and Commercial / Industry consulting practices. Jonathan G Koomey, Senior Fellow at RMI, is on annual leave of absence from Lawrence Berkley National Laboratory where as a Staff Scientist he led the End-Use Forecasting Group. Nathan J. Glasgow is a member of RMI Research & Consulting Practise and Special Aid to the CEO.

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