Kleppner's Advertising Procedure

W. Ronald Lane

Pearson/Prentice Hall, 2008 - Advertising - 829 pages

Primarily intended for undergraduate students majoring in advertising, marketing, and management this book blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.

Bibliographic information

• Title: Kleppner's Advertising Procedure
• Author: W. Ronald Lane
• Edition: 17
• Publisher: Pearson/Prentice Hall, 2008
• Length: 829 pages