Smart Women and Small Business: How to Make the Leap from Corporate Careers to the Right Small Enterprise

Front Cover
John Wiley & Sons, Jun 30, 2007 - Business & Economics - 256 pages
0 Reviews
Are you one of the many women out there who needs a brand-new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid-career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners.

There’s a confusing array of how-to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them money, but make them happy as well. Women need direct, gender-specific advice about succeeding financially in their businesses; they also crave the feeling that their work matters, and they want flexibility and control over their professional lives in order to achieve a healthy work-life balance. This book offers them the womenfriendly business advice they need and numerous true-life role models to identify with and emulate.

Author Ginny Wilmerding opens women’s eyes to the advantages of buying, joining, or consulting for existing small businesses, fully explaining the alternatives to starting from scratch. If you lack an original business idea, this book will give you the confidence you need to get excited about pursuing a business idea other than your own. But if you do want to start a company from the ground up, there’s plenty of food for thought for you here, too. Wilmerding not only shares her own stories and outside experts’ advice but also includes insightful vignettes from women who have found their niches and are succeeding financially.

If you’re wondering how to finance your small business, Wilmerding steers you toward success in obtaining SBA loans and other financing. Finally, if you’re considering partnering with others to share the risk and the fun, she prepares you for partnership success, and explains the importance of good advisers and mentors.

The goal of this book is to get you started on the path to a successful career in the small business world, a world that needs experienced, smart, versatile women like you to join its ranks. Smart Women and Small Business is the ultimate professional guide for mid-career, business-minded women who want to achieve the same independence and success as their entrepreneurial male peers—but in their own way.


What people are saying - Write a review

We haven't found any reviews in the usual places.


Chapter 1 The Business MindSet Your Key to Success
Chapter 2 Business Career Planning A New Way to Work Smart
Chapter 3 Why Start from Scratch If Someones Done It for You?
Chapter 4 Finding the Right Business for You
Chapter 5 Franchises and Direct Selling Companies
Chapter 6 A Piece of the PieWorking for Consulting for or Partnering with Existing Business Owners
Chapter 7 The Family Business Advantage for the Lucky Few
Chapter 8 If Youre Sure You Want to Start a Business
Appendix C Top 10 Reasons to Contact an Attorney When Starting a Business
Appendix D Choosing a Legal Business Entity
Appendix E Business Information Sheet
Appendix F Sample Business ValuationMain Street Florist
Appendix G Sample Term Sheet for 100 Percent Asset Purchase of an Existing Business
Appendix H Multiple Shareholder Legal Questionnaire
Appendix IThe Partnership Charter Process
Appendix J Books Worth Reading

Chapter 9 Smart Financing Strategies for Your Business
Chapter 10 Youre Not Alone Why Women Consider Business Partners
Chapter 11 Dont Get Discouraged Just Get Started
Appendix A Sample Business PlanRevitalizing Shelter Island Gardens
Appendix B StartUp Business Plan Outline
About The Author

Other editions - View all

Common terms and phrases

About the author (2007)

Ginny Wilmerding is a small business consultant and former small business owner. She has held Senior executive and management positions in high-tech start-ups, low-tech small companies, and large corporations. She has negotiated the purchase of small businesses and worked as a professional author of business plans, private equity placement memorandums, and business cases. She is a former research associate at Harvard Business School.

Bibliographic information