Power Play: Sport, the Media and Popular Culture

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Longman, 2000 - Social Science - 244 pages
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Examines the link between three key obsessions of the 20th century, the media, sport and popular culture as the author explores a wide range of sports, as well as, other important side issues including nationalism, gender, race political economy and consumption. Topics covered include; the history of media in sport; television, sport and sponsorship; why sport matters to television; sports pages, journals & literature; fans and the audience; and sport in the 'New Media Age'. For those interested in media and sport.

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A History of Media Sport
Television Sport and Sponsorship
Why Sport Matters to Television

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About the author (2000)

Raymond Boyle is Senior Lecturer and Head of the Department of Film and Media Studies, University of Stirling.

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