Power Play: Sport, the Media and Popular CultureAn attractive and engaging book on the link between three key obsessions of the 20th century - sport, media and popular culture. *Looks at a popular area of interest. *Contains particularly strong material on issues of sport and identity. *Authors have a reputation in this area. *Bang up to date. *Attractive design incorporating photographs. |
Contents
A History of Media Sport | 22 |
Television Sport and Sponsorship | 46 |
Why Sport Matters to Television | 67 |
Copyright | |
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American appears argued aspects associated athletes attempt audience become bodies boxing Britain British broadcasting channels Chapter clubs commentator companies competition continue cover coverage cricket cultural discourses economic England English ethnic examine example exist extent fans female field final football gender given global groups identity important increase increasingly individual industries interest involved Ireland issues Italy journalism journalists League live London major male masculine match means media sport million newspaper noted offers organizations particular play players political popular position produced programme promote race radio relations relationship remains reporting role rugby Scotland Scottish sense social society specific sponsors sponsorship stars story structure success suggest supporters symbolic televised sport television traditional transformation turn University various viewed watch wider women World Cup writing