The Next Big Thing Is Really Small: How nanotechnology will change the future of your business

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Random House, Sep 30, 2010 - Business & Economics - 208 pages
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What does nanotechnology have to do with your business? Plenty. If you don't believe it, go ahead and wait for the nanotech era to arrive. But don't be surprised when other forward-thinking companies get a head-start. Nanotechnology means that we can design and build materials from the ground up, atom by atom, to exact design specifications. If Levi's came to dominate the jeans market because they used nanostructured materials that have a softer feel than cotton, won't wrinkle, and can prevent stains, what happens to the denim sector? What about the local dry cleaner and laundry detergent makers? Uldrich and Newberry teach readers how to think strategically about nanotechnology and how to apply this newfound knowledge to make wise and profitable investment decisions. They will chronicle the factors driving nanotechnology's rapid developments and detail the events, forces and people who will usher in the next revolution.

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About the author (2010)

Jack Uldrich is the president of the NanoVeritas Group, a consultancy that focuses on helping businesses, venture capitalists, and governments understand and profit from nanotechnology. He is the former deputy director of the Minnesota Office of Strategic and Long-Range Planning. His website is
Deb Newberry is an independent consultant and nuclear physicist who has more than twenty years' experience in the aerospace industry.
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"From the Hardcover edition.

Jack Uldrich is an acclaimed global futurist, best-selling author, and compelling keynote speaker. His past works include, The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business; Jump the Curve: 50 Essential Strategies to Help Your Company Stay Ahead of Emerging Technologies; and Higher Unlearning: 39 Post-Requisite Lessons for Achieving a Successful Future. He is the founder and "Chief Unlearning Officer" of the School of Unlearning an international consultancy designed to help organizations' success tomorrow by unlearning today. He can be reached at

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